Operators Are Standing By : Use the Power of Infomercials and TV Marketing to Sell Your Products and Keep Customers Calling

Publisher: McGraw
Language: English
ISBN: 007147028X
Paperback: 220 pages
Data: Apr 2007
Format: PDF
Description: Operators Are Standing By! is your personal all-in-one guide to “Direct Response” marketing-the low-cost, high-profit method of selling your product directly to the consumer. Now for the first time, Michael Planit-marketing expert behind the Boogie Bass, Grip Wrench, Smart Tape, and many more “as seen on TV” products-will guide you step-by-step through the entire process. You’ll learn how to:

DEVELOP YOUR IDEA and create a product that really sells
GRAB YOUR CONSUMER through TV infomercials, home shopping networks, radio ads, direct mail, catalogues, or the Internet
INCREASE YOUR PROFITS through mastery of the upsell to maximize your revenues.

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