Measure What Matters to Customers Using Key Predictive Indicators

Publisher: Wiley
Language: English
ISBN: 0471752940
Paperback: 208 pages
Data: Oct 2006
Format: PDF
Description: One hundred years ago, the traditional accounting measures of costs, activities, efforts, and inputs met the needs of that era’s businesses. But today, these internal metrics are narrow in their focus and have become less meaningful in the knowledge economy, with little effect, in the long run, on an organization’s bottom line. Compelling and bold, Measure What Matters to Customers lays out an exciting, new road map for measuring customer value and successfully raising profits.

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