Strategic Retail Management: Text and International Cases

Publisher: GWV-Vieweg
Language: English
ISBN: 383490287X
Paperback: 380 pages
Data: Mar 2007
Format: PDF
Description: This is not a traditional textbook or collection of case studies, but is intended to demonstrate the complex and manifold questions of retail management in the form of 15 lessons that provide a thematic overview of key issues and illustrate them with the help of comprehensive case studies. Internationally known retail companies are used as examples to facilitate an understanding of what is involved in strategic retail management and to present some best practices.

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