Herd: How to Change Mass Behaviour By Harnessing Our True Nature

Publisher: Wiley
Language: English
ISBN: 0470060360
Paperback: 368 pages
Data: Apr 2007
Format: PDF
Description: Can you explain explosion of social activities like text messaging with little promotion of behaviour? Or steady rise of floral roadside tributes to traffic accident victims from complete strangers? This book reveals that most of us have misunderstood mechanics of mass behaviour because we have misplaced notions of what it means to be human being.

Herd reveals that most of us in the West have completely misunderstood the mechanics of mass behaviour because we have misplaced notions of what it means to be a human being. With a host of examples from Peter Kay and urinal etiquette to Apple and Desmond Tutu, Mark Earls offers the most new radical, controversial and significant new theory of consumer behaviour in a generation.

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