Whoever Tells the Best Story Wins: How to Use Your Own Stories to Communicate With Power and Impact

Publisher: AMACOM
Language: English
ISBN: 0814409148
Paperback: 266 pages
Data: May 2007
Format: PDF
Description: Most people have been conditioned to believe that business communication must be clear, rational, and objective, with no place for emotion or subjective thinking. Yet the most powerful, persuasive communication has a human element…often delivered simply and personally through the telling of stories. This book shows readers how to use personal stories to get their ideas across and create meaningful connections between themselves and their audience. Moving beyond the usual speech-openers or ice-breakers, the book gives readers a process for finding, developing, and using their own stories.

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